Coremetrics

IBM® Coremetrics® Web Analytics is the analytics center that fuels the IBM Coremetrics Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state of the art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

IBM® Coremetrics® Web Analytics is the analytics center that fuels the IBM Coremetrics Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state of the art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

  • Gain insight with intuitive reporting- Optimize all your web presences and digital marketing channels with intuitive, flexible web analytics dashboards and reporting.
  • Harness powerful analytics- Equip your most advanced IT staff with superior analytical power at no extra cost.
  • Turn behavioral insight into automated marketing action- Remove barriers for going from analytics to action so you can increase revenues by targeting prospective customers with relevant content across digital channels
  • Embed analytics into your enterprise- Unleash the power of digital analytics through an open and flexible architecture and powerful integrations.
  • Embed analytics into your enterprise- Unleash the power of digital analytics through an open and flexible architecture and powerful integrations.

WebSphere Commerce and Coremetrics

The Coremetrics enhanced Web analytics for WebSphere Commerce provides tools which simplify the process of setting up your site to take advantage of the industry leading hosted Web analytics solution. This includes a framework that simplifies site configuration, including tagging your JSP files so that they provide appropriate analytics information to Coremetrics. The framework is implemented as a tag library, specifically designed to act as an intermediary layer between WebSphere Commerce and Coremetrics.

These are the default reports available in Coremetrics:
  • WebSphere Commerce Campaigns Report
  • E-Marketing Spot Report
  • Marketing Experimentation Summary
  • Promotions Summary
  • B2B Contracts

IBM Sales Center reports in Coremetrics

WebSphere Commerce Sales Center Reports in Coremetrics enhances the existing Coremetrics analytics solution to include information collected about your IBM Sales Center users. The reports featured by default are concerned with Customer Service Representative (CSR) performance and Sales Center channel analysis.

When Customer Service Representatives (CSRs) perform actions in the Sales Center, they trigger events, which are collected by the WebSphere Commerce event infrastructure, and then sent to Coremetrics at a scheduled time using a Web service. The EventProcessor is a scheduled job that, by default, runs every hour to collect the data generated by Sales Center usage. The reports also include some data when the order management actions are performed in the WebSphere Commerce Accelerator as well.

To generate these reports, WebSphere Commerce tracks the following events, which can be configured independently:

  • User modified (that is, created or updated)
  • Order created
  • Order item created
  • Order item updated
  • Order submitted
  • Order cancelled
  • Order item shipped

REGNANT helps Customizing data collection with Coremetrics

The Coremetrics for WebSphere Commerce solution provides businesses with essential information to track and improve shopper conversion rates, return on investment, and customer behavior. The enhanced Web analytics feature provides all necessary data required to answer many of these vital business questions. However, there is a need to tailor these data points to individual business. Experienced business analysts of REGNANT understand business requirements and tailor these reports.

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