Technology Solutions

adobe CQ5

Day Software is a global technology and software company headquartered in Basel, Switzerland. Day Software’s flagship product is a leading-edge enterprise web content management (WCM) system called Communiqué, or “CQ” for short. CQ5, the current version of Communiqué, uses open source standards and advanced technologies targeted to serve large enterprises and organizations. In 2010 Day was acquired by Adobe Systems, Inc. With Adobe’s backing, CQ5 is certain to maintain its reputation as a robust, enterprise-level solution for companies with diverse and difficult WCM demands.

Why Adobe CQ5 is a Great WCM Solution

Regnant believes successful web solutions must pay equal attention to Creativity + Technology. As an Adobe CQ5 North American Professional Partner STA Digital has developed, managed, and maintained numerous CQ4 and CQ5 projects for large organizations likeHyatt Corporation and McDonald’s Corporation. With the right team of creatives, developers and administrators, a website built on the Adobe CQ5 platform can yield powerful results. CQ5 empowers business users to create, analyze and optimize site content, campaigns, and targeted user experiences. Content authors with no programming experience will find CQ5′s in-place page editing intuitive and easy to master. An easily accessible content library with drag-and-drop functionality ensures that media assets are uploaded once and referenced across the site from one location instead of being duplicated and uploaded hundreds of times by many different users. Every aspect of a webpage, from title tags and meta information to paragraphs of content, can be adjusted by content authors or restricted to only advanced administrators. Developers will be excited to use the more advanced capabilities of Adobe CQ5, like managing multi-lingual content and global brand messaging across local market web presences, creating and testing changes in real-time to customer segmentation and content targeting rules, and real-time A/B and multi-variant tests. CQ5 leverages Adobe CMIS and JSR-283-compliant CRX platform and provides IT a 24×7 operating environment. This means hot application updates, hot backups and hot join clustering with on-demand scalability through support for hybrid on-premises and Cloud-hosted deployments are all provided.

Adobe CQ5 Drawbacks

Adobe CQ5 will not magically become an effective solution out-of-the-box. Leveraging CQ5 to make use of all its advanced features requires advanced planning and strategy with an advanced team of developers for building, testing and deployment. Corporations unprepared to invest the necessary resources towards an Adobe CQ5 project will find it extremely difficult to deploy and maintain. The licensing costs for CQ5 are substantial, but costs in time and resources will become a far greater concern if a smart plan of implementation is never created and followed.

Adobe CQ5 Clients

Adobe CQ5 is well suited for large companies interested in managing assets, messaging and brand recognition across many regions, platforms and communities. Hyatt Corporation called on STA Digital to create a consistent web framework that can be used to manage many different multi-location restaurant properties, each with different branding, different target audiences and different regional interests. Other high profile Adobe CQ5 clients include GM, UBS, Vodafone and Merck.

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